we turn vision into relevance, and relevance into scale — for the beauty, wellness, and lifestyle brands shaping what's next.
who we are
we're a founder-led management consultancy and marketing agency built on a simple idea: senior people, doing the actual work, with skin in the game. we set the strategy, build the brand, and drive the growth — no junior hand-offs, no overhead of a big agency, just a dedicated team operating as your in-house growth engine. with over a decade turning high-end beauty, wellness, and lifestyle brands into cultural phenomena, we know real scalability isn't about hype. It's about relevance, resonance, and resilience.
growth never stops. because culture never stands still.
our ethos
brands with a pulse. founders with conviction. ideas worth scaling.
leadership
naomi omamuli emiko
co-founder & partnerNaomi has spent a decade shaping how luxury fashion and beauty brands look, speak, and are understood — leading brand, creative, and communications for names at the top of the category. she co-founded TNGE to build brands the way culture actually moves: with taste, point of view, and an instinct for what makes a brand impossible to ignore. she leads the agency's brand and creative practice, bringing C-suite vision and a tastemaker’s instinct to every brand TNGE partners with. within the consultancy, she's the partner founders turn to when the question is who a brand should be — its position, its voice, its reason to matter.
tracy gabriele gehrmann
Tracy has spent over a decade building founder-led consumer brands on both sides of the Atlantic — scaling 9-figure brands across Europe and the US. she co-founded TNGE to do that work on her own terms: senior operators, real ownership, and growth measured in results rather than noise. she leads the agency's growth and performance practice, bringing C-suite thinking and a builder's instinct to every brand TNGE partners with. within the consultancy, she's the partner founders turn to when the question is how a brand scales — its model, its markets, its path to profit.
co-founder & partnerour values
senior people, real work
no junior hand-offs. the people you meet are the people doing the work.
growth is the only metric
visibility is vanity. every move is engineered to drive sales, not just attention.
relevance, resonance, resilience
hype fades. we build brands that stay culturally relevant and commercially durable.
founder's mindset
we take it personally. we push you, and ourselves, in pursuit of work worth doing.
we protect the ethos while we scale the business. that balance is the whole point.